A mission statement is a declaration of your organization’s purpose and spotlights the business you are presently in and the customer/constituent needs you are presently endeavoring to meet. Mission statement – this part of your strategy development is your core purpose, the underlying “why” you are climbing the mountain, why you are in business. *To access the worksheets under “Tools & Techniques” please refer to our Strategic Planning Kit for Dummies. Qualitative strategic survey of selected staff or all staffĢ weeks (gather data, review and hold a mini-retreat with Planning Team)Ĭreate an image of what success would look like in 3-5 years (vision)Īgree on the strategic issues you need to address in the planning process.Planning Team (All staff if doing a survey) List of strategic issues that need to be addressed during the planning processĭetermine your primary business, business model and organizational purpose (mission).Draft mission, vision, values statements.External plans that you need to align with.Executive and staff ideas about possible mission, vision and values.What is already determined that we need to build off of?.What are the strategic topics, issues we need to address through this process?.What information do we need to make our strategic decisions?.However, don’t get stuck on wordsmithing and lose momentum in your strategy development and planning process rather focus on intent and allow them to be drafts until everyone is comfortable stamping them final. Because these three statements are foundational to an effective strategic plan, take the time you and your team need to get them right. While you might find values interspersed throughout both your mission and vision, an effective values statement clearly delineates the guiding principles of your organization, how you want your staff to behave and interact. Vision is a statement about your desired state, where you want to go, and is best stated in the future tense. Mission is a statement about your core purpose, why you exist, and is best stated in the present tense. To efficiently move through this phase, don’t confuse mission and vision. With your planning team established and your schedule set, you’re ready to move into establishing, or reviewing (if you already have these statements), your mission, vision and values. If you don’t take the time to articulate mission, values, and vision on the front end as you develop a strategy, you’ll pay for it later when writing goals and objectives without a crystal clear strategic direction. Don’t let being pragmatic get in the way of this important stage of building a strong foundation of consensus for your organization. These people don’t want to hang back conceptualizing about people’s wishes and dreams. Your mission, vision and values can sound abstract, esoteric, and downright fluffy to a lot of people, especially those who are burning to move forward with a real-world project. You may modify your mission, vision, or values over time, but the intent stays unchanged and you will have complete clarity when making critical business decisions that impact your future. You preserve these elements while your strategies and goals change and flex with the market. It is an essential part to building your strategic foundation and developing a strategy. Knowing why you’re doing what you’re doing (your mission), where you’re trying to go (your vision), and how you’re going to go about it (your values) are the glue that holds an organization together.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |